Contemporary Literary Journalism: Factors Of Influence On The Reader

Abstract

The article deals with the problem of influence on the reader in the modern theory and practice of journalism. The focus of the study is on the mechanisms and tools of influence on the macro-text level: psychological or socio-communicative patterns. The effectiveness of the influence of modern literary journalism at the macro level is primarily related to the actualization of the typical or possible virtual space of human existence. Reception, cultural reality, involvement of the reader in intellectual and creative work on decoding expressive and figurative ciphers are the main influence tools, while the style of macro level (tropes, figures, linear narrative) are secondary and act primarily on the unprepared reader. The presence of apparent consumer culture, the tradition of rhetoric, preaching, the possibility of individual associations and providing headlines with an anchor polyinterpretive sound are the main factors of approaching and effectiveness.